Sound on cell

I have an E61i cell and can barely hear it in the bus. That was one of the reasons why I got myself a bluetooth headset.
Looks like other people possibly in quieter environments are looking for good sound from their mobiles. SRS has gotten into the phones. More here.
And Dolby does not want to be left behind. They are getting also going to be in your mobile. More here.
Will it be long before BOSE get into it too? They had a half hearted attempt a long while back with Motorola. But that wasnt the same thing as actually putting their tech into a phone. BOSE Acoustimass Mobile tech. Yeah :P